A Night Off
CLIENT
DOORDASH x chase
ROLE
CREATIVE PRODUCTION/INTEGRATED PRODUCTION
FORMAT
TV COMMERCIAL, SOCIAL/DIGITAL CAMPAIGN
At DoorDash, we launched our very first national DashPass campaign in partnership with Chase, featuring a 30 and 15-second TV commercial. The spot features a kitchen that comes to life, (literally) speaking to the benefits of the DashPass subscription and the Chase Freedom card partnership—which offers DashPass for 3 months free. The full-funnel campaign was launched in 2 phases (a teaser series followed by the main TVC), and featured creative spanning paid social, PR, and broadcast TV.
217.4M
TV IMPRESSIONS
1000
NATIONAL AIRINGS
214.6
NATIONAL IMPRESSIONS
EXCEEDED KPI’S FOR INCREASED TOP OF FUNNEL CONVERSION RATE FOR DASHPASS & CHASE