Made By Women
CLIENT
DOORDASH
ROLE
CREATIVE PRODUCTION / INTEGRATED PRODUCTION / IDEATION & CONCEPT DEVELOPMENT
FORMAT
SOCIAL & DIGITAL CAMPAIGN, OOH, IN-APP/PRODUCT EXPERIENCE
In honor of International Women’s Day, DoorDash launched “Made By Women” a CAMPAIGN TO SPOTLIGHT & DRIVE REVENUE TO female entrepreneurs ON THE PLATFORM.
we partnered with artist Naomi Vona to create LIFE-SIZED WORKS OF ART FOR AN OOH, SOCIAL & DIGITAL CAMPAIGN & IN-APP EXPERIENCE.
RESULTS:
6X VISIBILITY + BOOSTED REVENUE FOR FEMALE-OWNED MERCHANTS ON THE PLATFORM.