As a first-time Super Bowl advertiser, NerdWallet wanted to cut through the noise. Golden Globe-winner Kieran Culkin voiced the Genius Beluga who presents an invitation to let NerdWallet do the work for you when it comes to your finances.

We led creative production on the client-side brand studio team, creating a 360 digital, social and radio campaign to support the hero spot's rollout over 
the full year after the 
Super Bowl.