Best of Awards
CLIENT
NERDWALLET
ROLE
CREATIVE PRODUCTION/INTEGRATED PRODUCTION/BRANDING/PHOTOGRAPHY
FORMAT
HOMEPAGE REDESIGN & INTEGRATED CAMPAIGN
The Best of Awards is NerdWallet’s biggest annual driver of brand awareness and traffic, for consumers and partners alike.
We led creative production on it for several years, with a homepage redesign and a full campaign every time.
Each year we partnered with Product, Editorial and Product Marketing on a visual identity and end-to-end user journey: a custom photoshoot of the featured Nerds, assets across entry points, landing pages, in-app, GTM, social and email.
We also built bespoke landing pages so winning partners could promote their awards.
#1
ANNUAL DRIVER OF NERDWALLET TRAFFIC AND BRAND AWARENESS
1,000+
PRODUCTS EVALUATED, ~60 WINNERS EACH YEAR
87%
OF CONSUMERS WHO KNOW THE AWARDS SEE THEM AS A TRUSTED SEAL
2.34M
LANDING PAGE SESSIONS IN 2022, 25% ABOVE GOAL
189M+
REACHED THROUGH THE 2022 PRESS RELEASE
120+
PARTNER PLACEMENTS ACROSS 14 PARTNERS IN 2025
CREDITS
MAX GOLD, NATALIE GARNETT, CHARLENE TSANG, CHRISTINE OKAZAKI, MORGAN EIDSON, LAURA OROZCO