NerdWallet+
CLIENT
NERDWALLET
ROLE
CREATIVE PRODUCTION/INTEGRATED PRODUCTION/BRANDING
FORMAT
INTEGRATED CAMPAIGN & BRAND TOOLKIT
In 2024, NerdWallet launched NerdWallet+, its first paid membership program, rewarding members for healthy financial habits with member-only offers.
We built the brand toolkit, then carried it across every touchpoint.
Working with Product and Product Marketing, we developed a new visual identity for the membership and rolled it out across the full user journey: entry points, landing pages, in-app experiences, GTM assets, social and email.
56%
HIGHER CTR FROM THE NERDWALLET HOMEPAGE
70%
HIGHER SIGN-UP RATE FROM NERDWALLET NEWS ARTICLES
20%
HIGHER SIGN-UP RATE FROM THE NERDWALLET APP
CREDITS
MAX GOLD, ALISON MCCOY, RACHEL CARLISLE, EMILY HSIAO, CHLOE DALBY, CHARLENE TSANG, CHRISTINE OKAZAKI, NATALIE GARNETT, JUSTIN SANDERS, LAURA OROZCO, KATIE BOOKER, PLEASE CALL ME CHAMP STUDIO, AMBROSE YU