Earlier
CLIENT
EARLIER
ROLE
CREATIVE DIRECTION/CREATIVE PRODUCTION/INTEGRATED PRODUCTION/IDEATION & CONCEPT DEVELOPMENT/BRANDING/COPYWRITING/PHOTOGRAPHY
FORMAT
DANCE PARTY BRAND & LIVE EVENTS
Earlier started with a simple idea: you shouldn’t have to choose between a good night out and a good night’s sleep.
So we built a dance party from nothing. It runs 6:30 to 10pm, for people who grew up but didn’t slow down.
We started with the brand: the concept, who it was for and a short manifesto, then the name, voice, color and type. From there we built everything a live event needs, from posters and postcards around town to ticketing, a mailing list, a drink menu and wristbands.
Most of all, we built it on social. We introduced each DJ ahead of every party, counted down to event day and gave the mailing list early access to tickets. Filming and photographing every night meant each party gave us the content to promote the next.
Each event, we handle venue, talent, lighting and sound, dancers, staffing, run of show and capture.
9
LIVE EVENTS PRODUCED
~200
GUESTS AT THE FIRST PARTY
2,700+
INSTAGRAM FOLLOWERS
NATIONAL PARTNERSHIP WITH PENDRY HOTELS
FEATURED IN SAN DIEGO MAGAZINE
CREDITS
MAX GOLD, AMAL CHANDARIA, SENZØ, MR. BOLD, KOKO, SONNY OLIVERA, GEN1, MATCHA