Superyum!
CLIENT
DOORDASH
ROLE
CREATIVE PRODUCTION/INTEGRATED PRODUCTION
FORMAT
ORIGINAL PRODUCT, DIRECT MAIL & COMMERCIAL
Superyum! was DoorDash’s very first original product: a family board game built on an insight about how to connect with modern parents.
The first player to reach the finish gets to choose what the family orders for dinner.
The game features a wide variety of cuisines, sparking conversation about different cultures and letting players travel the world while they play.
Alongside the boxed game, we created a folding direct mail version, produced a short commercial, and launched with a full suite of in-app and CRM marketing assets.
DOORDASH’S FIRST ORIGINAL PRODUCT
BOXED GAME, FOLDING DIRECT MAIL, COMMERCIAL, IN-APP & CRM
CREDITS
MAX GOLD, AMAL CHANDARIA