Magic Table
CLIENT
DOORDASH
ROLE
CREATIVE PRODUCTION/INTEGRATED PRODUCTION/IDEATION & CONCEPT DEVELOPMENT/POST-PRODUCTION
FORMAT
TEMPLATIZED TV SPOTS
In 2020, DoorDash was announcing a new national restaurant partner almost every week (Little Caesars, Dunkin’, KFC, Taco Bell) right as DashPass launched. A bespoke campaign for each one wasn’t going to scale.
So we built Magic Table: a mix-and-match tabletop system, reset and restyled for every partner’s menu.
A fixed camera language (overhead crane moves, hands on food, punch-ins, split screens) let us batch-shoot with Superjoy, The Martin Agency’s production arm, and record voiceover across partners at once. That freed our craft for art direction, production design and food styling.
Each spot ran on about three days of prep, one to two shoot days and roughly a week of post.
4
RESTAURANT PARTNER SPOTS AIRED NATIONALLY
1–2
SHOOT DAYS PER SPOT
BECAME DOORDASH’S RECURRING TABLETOP FRAMEWORK FOR LATER PARTNER LAUNCHES
CREDITS
MAX GOLD, DEVIN BOUSQUET, SUPERJOY, BEN BELLAYUTO, SHASTA MATTEY