The creative challenge was writing for a financial brand inside a stadium without it feeling bolted on. With the Colorado Rockies, that meant LED signage that worked whether the Rockies or their opponents were at bat.

The production challenge was just as big: around 90 assets per team, three teams in production at once, each with its own guidelines and stakeholders. A dynamic workback schedule broken into waves kept concepting, production and approvals from colliding.

Highlights include full stadium buildouts for the Indianapolis Colts, a jumbotron film starring the Philadelphia Union’s mascot, a McGregor Square holiday takeover at Coors Field, and custom activations for the 76ers, Nuggets, Pacers and CU Buffs.