Money Mic Drop
CLIENT
NERDWALLET X T-PAIN
ROLE
CREATIVE PRODUCTION/INTEGRATED PRODUCTION/IDEATION & CONCEPT DEVELOPMENT
FORMAT
SOCIAL VIDEO SERIES
NerdWallet saw financial misinformation spreading across FinTok and Instagram and wanted to act fast.
What better way to tune out the misinformation than with the king of Auto-Tune, six-time Grammy winner T-Pain?
We identified the worst offenders of financial misinformation on TikTok and made four videos with T-Pain calling them out, pairing his voice with NerdWallet’s expertise to set the record straight.
4.2M+
VIEWS
125K+
IMPRESSIONS
4
VIDEOS CALLING OUT FINTOK MISINFORMATION
STARRING GRAMMY WINNER T-PAIN, PLUS A GIPHY STICKER PACK
CREDITS
MAX GOLD, CHLOE DALBY, JAY BORRELLI, MORGAN EIDSON, JUSTIN SANDERS